worrall.co.nz W.H. Worrall & Co. Limited (Worralls) is New Zealand's leading distributor of world-class cycling and sporting brands, with roots going back to the early 1900s when it was founded by W.H. Worrall in Auckland. Today, the company is headquartered at 12 Hugo Johnston Drive, Penrose, Auckland, and remains a family-linked business formally registered since May 27, 1988. Worralls distributes an impressive portfolio of premium brands including Bell Helmets, Campagnolo, SRAM, Continental, Rock Shox, Cane Creek, Blackburn, San Marco, and Tacx, catering to both professional cyclists and recreational riders. The company has historically been a pioneer in the NZ cycling market — it was among the first to have Japanese manufacturers produce bicycles to English specifications