Merit Financial Group, LLC, doing business as Merit Financial Advisors ("Merit"), is a national wealth management firm that supports both the independent broker-dealer and RIA models. Based in Atlanta, Georgia, Merit has 24 additional offices throughout the U.S. and managed $5.59 billion in assets as of June 30, 2021 ($3.53 billion in advisory, $1.95 billion in brokerage assets and with $112 million in assets under advisement). Merit's mission is to establish and exceed the financial goals of its clients, while also providing its advisors and offices with practice management resources, an industry leading technology platform and the investment expertise needed to drive growth and deliver a superior client experience. The company headquarters is located in 2400 Lakeview Parkway, Suite 550, Alpharetta, GA 30009, United States. 201-500 Employees